Nikon D850 Sensor Review: First DSLR to hit 100 points

EFF Times (Editor)
0
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400
Nikon has been something of a trailblazer in super-high-resolution DSLRs, chucking a metaphorical hand grenade into the market in 2012 with the launch of the 36.3Mp Nikon D800. Since then, plenty of others have caught up, with a growing number of super-high-resolution models available, including the Sony A7R series, the Pentax K-1, and the Canon 5DS […]

The Changing Face of What We Own

EFF Times (Editor)
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753
CTA recently published its 17th Annual Ownership and Market Potential Study full of incredible insights into the technology U.S. households own. Device ownership among U.S. households is always in flux. At any given time, device ownership will be growing, declining or growing but at a declining (i.e. slowing) rate so that ownership rates are likely […]

Consumers’ Journey to Purchase: A Long and Winding Road?

Consumers’ Journey to Purchase: A Long and Winding Road?

EFF Times (Editor)
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667
Manufacturers and retailers alike need to know where, when and how to connect with consumers along their purchase journey; however, winning the sale is not the final destination. Understanding post-purchase behaviours is equally critical for the industry as these steps ultimately lead the consumer to return to the path to purchase. Smartphones present a convenient […]

WATCH: This Startup Is Making Paper-Thin Batteries

360 Camera Sales Set to Skyrocket in 2016

EFF Times (Editor)
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0
510
Not to get all Audubon Society on you, but the American woodcock has a nearly 360-degree field of vision, seeing almost everything that’s happening at any given time. And now, thanks to emerging digital imaging (DI) technology and 360 cameras, more consumers than ever are enjoying this bird’s-eye view for their favorite moments and memories. […]

Bang for the Buck: Olympus OM-D E-M10 II Review

Nikon D7200 Review

EFF Times (Editor)
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943
D7200 SUMMARY When we reviewed it a couple of years ago, Nikon’s D7100 enthusiast DSLR thrilled us in almost every way, but a too-small buffer left us wanting just a little more. Now the followup Nikon D7200 is here, and this all-weather beauty no longer keeps us waiting thanks to a tripling of the buffer […]

Bang for the Buck: Olympus OM-D E-M10 II Review

EFF Times (Editor)
0
0
700
The Olympus OM-D E-M10 II is a Micro Four Thirds mirrorless camera that takes the best features of its more expensive siblings and brings the price down to Earth. They include a time-tested 16MP CMOS sensor, 5-axis image stabilization, a top-notch viewfinder, and Wi-Fi. The OM-D E-M10 II is the follow-up to the E-M10, which was […]