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Air Pollution #BeTheChange

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You experience breathing problems. At first sporadically. Then regularly. One day the pain is unbearable. You are admitted to a hospital where you are given oxygen. You are then able to breathe comfortably. Would you consider this the new normal and move around with an oxygen cylinder or you would work to get your health […]

Relevance of Market Share : From the desk of Mr. Girish Rao

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  About a month ago the Economic times carried an article about market shares in the Air-conditioning category, and how certain domestic brands had replaced the Korean brands as leaders in the market. We expect to similar battles for shares in the smartphone segment too in the festival season. In its defense, the displaced leader […]

Product Design and its Impact on Consumer Durables Industry.

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Two days ago I visited a consumer durable store in Montreal, to check out the product offerings that were available to the customer.and compare it to what is available in India.  What I saw there got me thinking on the aspect of product design from an Indian context. First thing that struck me as that […]

Brand ‘moonbow’ Makes its Entry in the Air Purifier Market, Aims to Capture 10-12% Market Share in Three Years

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‘moonbow’ is a new brand launched today. The brand from HSIL Limited, ‘moonbow’ will be the umbrella brand for the company’s emerging interest in the consumer business space. (Photo: http://photos.prnewswire.com/prnh/20151215/10136699 ) ‘Expect the unexpected’ is the brand promise of ‘moonbow’, which in tangible terms simply translates into something unanticipated, a surprise. This quality of the brand will […]

Livpure launches air-purifiers

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Telangana and Andhra Pradesh figure among the important markets in the country for companies dealing in water purifiers, with one lakh purifiers sold across the two States in a year. The market, in which the share of branded purifiers is around 35,000, is growing at 25-30 per cent year, said senior executives of Luminous Water […]

Kent RO launches two air purifiers in India

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NEW DELHI: Kent RO Systems Ltd has launched two new models of air purifiers — Aura Air and Eternal Air Purifier. Both are Hepa pure technology based models that removes dangerous particulates from Air. Priced at Rs 15,000, Aura Air Purifier cleanses air silently, unlike other purifiers. It uses dust sensors to monitor the quality […]