Telangana and Andhra Pradesh figure among the important markets in the country for companies dealing in water purifiers, with one lakh purifiers sold across the two States in a year.
The market, in which the share of branded purifiers is around 35,000, is growing at 25-30 per cent year, said senior executives of Luminous Water Technologies, the company behind the Livpure brand water-purifiers that recently launched air-purifiers, including one for cars and SUVs. The air-purifiers have been launched in exclusive partnership with Flipkart.
Unveiling a range of water and air-purifiers in Hyderabad, Livpure president Rahul Goel said the company is the first in the country to introduce Wi-Fi enabled smart air-purifiers.
Vice-president (Sales) Naveen Kapoor added that the Livpure products were being marketed through 43 distributors and 750 retailers in the two States.
To queries, Mr. Goel said the company, which at present was sourcing air purifiers, has plans to get into their manufacturing at the Manesar plant near Gurgaon.